Guide
E-commerce SEO: the complete guide for online stores
How to rank the pages that make money: category strategy, product schema, crawl budget and buying-intent content, measured in revenue not sessions.
4 min read
SEO that sells more products, not just traffic
Traffic that does not convert costs you money to serve. We work on the pages people land on when they are ready to buy.
What is SEO for e-commerce stores?
E-commerce SEO is the work of ranking the pages that make money. That means category pages for buying terms, product pages that earn rich results, and content that answers the questions people ask before they add to cart. Success is measured in organic revenue, not in sessions or keyword counts.
Sound familiar?
You are probably dealing with this
You rank for your brand name and almost nothing else
Branded search is people who already know you. The growth is in the category terms, and those go to whoever has the better collection pages.
Google indexes a fraction of your catalogue
Filters and sort options can multiply a 2,000 product store into 200,000 URLs. Google gives up long before it reaches the products you want ranked.
Paid ads are profitable, so organic never got attention
That works until acquisition costs rise. Organic revenue takes months to build, which is exactly why it should not wait for the quarter ads stop working.
What we do for you
The work that moves the needle for e-commerce stores
In the order the audit usually puts them. You do not have to buy all four.
AI search optimization
We make your pages the ones AI tools quote when someone asks about your category.
See how it works
Proof
A store we did this for
Needs real data before launch
Three case studies, one per ICP, with before and after numbers you can prove and screenshots you have permission to publish.
The build throws if a published case study has an empty results array. See lib/content.ts. (PRD 16.1, PRD 9)
How we work
The Rapid Rank Method
The same four steps on every engagement, so you always know which one we are in.
1. Audit
Find what is blocking the site.
2. Plan
Decide what gets fixed and in what order.
3. Build
Fix the technical base, publish the content, earn the links.
4. Report
Monthly numbers in plain English.
Pricing
What it costs
Store plans are priced monthly by catalogue size and how many categories we work on.
Needs real data before launch
Real monthly pricing for e-commerce SEO plans, even as a range.
Transparent pricing filters bad leads. (PRD 16.2)
Learn
Read this before you hire anyone
Two guides written for your situation. Free, no email required.
Guide
The technical SEO checklist we run on every site
The exact technical checks we work through on a client audit, in order of how much traffic each one usually costs. Indexing, speed, structure, schema and logs.
4 min read
E-commerce stores: questions we get asked
Do you work with Shopify and WooCommerce?
Both, and they are most of what we do. We also work with BigCommerce and headless builds on Next.js.
How do you measure results?
Organic revenue first, then organic sessions to commercial pages, then rankings. If revenue is flat we say so rather than pointing at a traffic chart.
We are migrating platform. Can you help?
Yes, and the cheapest time to involve us is before the launch date is set. Most migration traffic losses come from URL changes with no redirect map.
Should we write blog content?
Only where it connects to a product. Comparison pages, sizing guides and how to choose pages earn links and feed buyers into collections. General lifestyle posts rarely pay for themselves.
How long until organic revenue moves?
Three to six months for most stores, depending on how much of the catalogue is already indexed. Technical fixes can release existing rankings much faster than that.
Do you need access to our theme?
For the technical work, yes. We can also hand your developer a ticket-ready spec if you prefer to keep code changes in house.
Still not sure? Ask us directly, or read how the Rapid Rank Method works.
See which category pages are leaving revenue on the table.