Guide
How much does SEO cost? Real ranges and what drives them
What SEO actually costs by business size and model, what makes the number go up or down, and how to tell whether a quote is fair before you sign anything.
4 min read
Guides that cover one topic end to end
Each of these is the version we would send a client who asked. Free, no email required, and updated when something actually changes.
All guides
Guide
E-commerce SEO: the complete guide for online stores
How to rank the pages that make money: category strategy, product schema, crawl budget and buying-intent content, measured in revenue not sessions.
4 min read
Guide
Local SEO: the complete guide for service businesses
How to rank in the Google map pack: categories, citations, reviews, location pages and local links, in the order that actually moves the needle.
4 min read
Guide
The technical SEO checklist we run on every site
The exact technical checks we work through on a client audit, in order of how much traffic each one usually costs. Indexing, speed, structure, schema and logs.
4 min read
Guide
AI search optimization: the complete guide
How to get your brand named by ChatGPT, Perplexity, Gemini and Google AI Overviews. What actually works, what does not, and how to measure it month to month.
4 min read
Guide
What is SEO? A plain guide for business owners
SEO explained without jargon: what it actually involves, how long it takes, what it costs, and how to tell whether the person you hired is doing it properly.
4 min read
Shorter reads are on the blog, and the checklists turn these guides into something you can work through.
Reading a guide is free. Having someone run it on your site is what the audit is for, and that is free too.