Guide
The technical SEO checklist we run on every site
The exact technical checks we work through on a client audit, in order of how much traffic each one usually costs. Indexing, speed, structure, schema and logs.
4 min read
Technical SEO that fixes what is blocking you
We find what stops Google reading your site, then we fix it.
What is technical SEO?
Technical SEO is the work that makes a website easy for search engines to crawl, index and understand. It covers site speed, crawl errors, duplicate pages, redirects, internal links, structured data and mobile rendering. Fix the technical base first and every page you publish afterwards has a better chance to rank.
Who this is for
If none of these sound like you, technical SEO is probably not where your money should go first. Tell us what is happening and we will say so.
- Sites that publish good content but never rank for it
- Sites that lost traffic after a redesign or a migration
- Stores with thousands of URLs where Google only indexes a few hundred
- Anyone who has a Search Console full of warnings and no idea which ones matter
Scope
What is included
Every engagement covers all of this. Nothing here is an upsell once you have started.
Full crawl audit
We crawl every URL, then sort the problems by how much traffic each one costs you.
Indexing and crawl budget
We find the pages Google skips and the pages it wastes time on, and we fix both.
Core Web Vitals
LCP, INP and CLS measured on real mobile data, with the specific fixes your developer needs.
Site structure and internal links
We map how link equity moves through your site and rebuild the paths that are broken.
Structured data
Organization, Product, Article, FAQ and Breadcrumb schema, added and validated.
A prioritised fix list
Every item has an owner, an effort estimate and the reason it matters. Plain English, no jargon.
How it works
Technical SEO inside the Rapid Rank Method
The same four steps we use on every engagement, applied to this service.
Audit
We crawl the site and pull 12 months of Search Console data to see what Google actually does with it.
Plan
We rank every issue by traffic at risk, then agree what gets fixed first.
Build
We implement the fixes, or hand your developer a ticket-ready spec.
Report
We track indexed pages, crawl stats and Core Web Vitals monthly and show you the movement.
What it costs
Audits are a one-off fee. Ongoing technical work is part of a monthly plan.
Full pricing for every service sits on one pricing page. No sales call needed to see a number.
Proof
Needs real data before launch
Three case studies, one per ICP, with before and after numbers you can prove and screenshots you have permission to publish.
The build throws if a published case study has an empty results array. See lib/content.ts. (PRD 16.1, PRD 9)
Learn
Want to understand it first?
These guides cover the same ground in detail. Read them before you spend anything.
Guide
What is SEO? A plain guide for business owners
SEO explained without jargon: what it actually involves, how long it takes, what it costs, and how to tell whether the person you hired is doing it properly.
4 min read
Technical SEO: questions we get asked
How long does a technical SEO audit take?
Two weeks for most sites. A store with more than 10,000 URLs takes three. You get the findings in a call and a written fix list you keep.
Do you fix the issues or just report them?
Both are available. We can implement on WordPress, Shopify and most headless setups, or hand your developer a spec they can work from without asking follow-up questions.
Will technical SEO alone increase my traffic?
Sometimes. If Google cannot index your pages, fixing that releases rankings you already earned. If your pages are indexed and simply not good enough, you also need content and links.
Do I need a technical audit if my site is new?
Yes, and it is cheaper then. Catching a broken canonical or a blocked robots rule in month one saves you a year of wondering why nothing ranks.
What tools do you use?
Screaming Frog and Sitebulb for crawls, Google Search Console and PageSpeed Insights for real user data, Ahrefs for link and keyword data, plus server logs when we can get them.
Can you work with my existing developer?
Yes. Most of our technical work ships through a client developer. We write tickets in the format your team already uses.
Ready to talk about technical SEO?
Send us your website and we will tell you whether this is the right place to start. If it is not, we will say what is.