Featured, link building
How to vet a link building supplier
Domain Rating is easy to inflate and most link sellers know it. Here are the seven checks that tell you whether a placement is worth paying for.
3 min read, updated 2026-09-05
SEO and AI search, written from real client work
No gated fluff and no recycled listicles. If something did not work on an account, that is in here too.
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Everything we have published
seo
The e-commerce migration checklist that protects your rankings
Most replatforming traffic losses come from the same four mistakes. Here is what to do before, during and after the switch so you keep what you earned.
3 min read
local seo
NAP consistency: what actually matters and what does not
Citation cleanup is sold as a big local SEO win. Here is which listings move rankings, which are a waste of money, and how to fix the ones that count.
3 min read
agency growth
How to price white-label SEO without losing your margin
Agencies underprice SEO because they quote before they know their cost. How to build a rate card, what margin is normal, and where the money leaks.
3 min read
local seo
How to get more Google reviews without annoying customers
Reviews feed map pack rankings and decide who gets the call. Here is the ask process that works, the timing that matters, and what gets you penalised.
3 min read
ai search
Your impressions are flat and your clicks are down. That is AI Overviews.
Google AI Overviews answer the question on the results page, so the click never happens. Here is how to confirm it, and what to do that actually helps.
3 min read
ecommerce seo
What to do with out of stock product pages
Deleting a product page throws away every link and every ranking it earned. Here is the decision tree we use, depending on whether the product is coming back.
3 min read
local seo
How to choose Google Business Profile categories
Your primary category carries more ranking weight than anything else on your Google Business Profile. How to pick it, and how many secondaries to add.
2 min read
seo
Faceted navigation is eating your crawl budget
Filters can turn a 2,000 product store into 200,000 URLs. Here is how to tell whether that is happening to you, and the three ways to control it.
3 min read
local seo
Why you rank on page one but not in the map pack
Organic position four and nowhere in the Google map pack is the most common local SEO problem we see. Here is why it happens and what actually fixes it.
3 min read
ecommerce seo
Shopify collection page SEO: the pages that actually sell
Collection pages target the buying terms with real volume, and most Shopify stores leave them empty. Here is how to structure, write and link them so they rank.
3 min read
ai search
How to get cited by ChatGPT and Perplexity
AI assistants quote specific sentences from specific pages. Here is what makes a page quotable, how to structure it, and how to check whether it is working.
4 min read
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