What is in it
Thirty checks in five groups, in the order we run them on a client account. Each one has a pass condition, so you can work through it without guessing whether you are done.
1. Access, 5 checks
Whether the assistants can read your site at all. robots.txt rules for GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, plus whether you have an llms.txt file.
2. Quotability, 8 checks
Whether your pages contain something a model can lift and attribute. Answer blocks, heading structure, specificity, and the writing patterns that make a sentence extractable.
3. Entity clarity, 6 checks
Whether a model can work out who you are. Name, description and service consistency across your site, your Google Business Profile, LinkedIn and the directories you appear in.
4. Structured data, 6 checks
Organization, Service, Person, FAQPage and Article, and the validation step almost everybody skips.
5. Measurement, 5 checks
How to build a fixed prompt set, what to log each month, and how to tell a real trend from ordinary model variance.
Who it is for
Anyone who has read that AI search matters and wants a concrete list rather than another article about the future of search. It assumes no technical background, and it names the tool for each check where one is needed.
How to use it
Work top to bottom. The access checks come first because nothing below them matters if the crawlers are blocked. Expect the first section to take twenty minutes and the quotability section to take a week, because it involves rewriting.
If you would rather see where you stand before you start, the free AI visibility checker gives you a reading in about thirty seconds.
The thinking behind every check is in the AI search optimization guide, and we run the whole list as AI search optimization if you would rather not do it yourself.